What are roles in an advertising agency?

Today, every business understands that marketing and advertising are two significant pillars to the success and growth of their company. An advertising agency, at best functions as a enabler for your brand, to help the business grow. An Ad agency works with an objective to get its client’s advertisements lead to greater profits in the long run.

The overall size of an advertising agency depends on the variety of services that can be rendered to the clients. Usually, bigger agencies perform varied services than medium and small-size agencies. In an agency you will get to see different kinds of roles basis on the characteristic of the tasks. Here are job roles in an advertising company:

Brand strategist: He is the one responsible for strategy making. He/she advises on the brand direction, product or service one should take. A brand strategist will always evaluate the current market trend, gather research data and use the information to advise on, and develop practical solutions for marketing plans and to define the brand elements and tone.

Account Director/Manager: An account director acts as a liaison between the agency and its clients. He is responsible for maintaining a good relationships with clients. Account directors take responsibility for any crisis that may arise; and are expected to develop-long term relationships with longstanding clients, with a view to maintaining a high retention rate.

Digital Strategist: A digital strategist is responsible to manage the web presence and online marketing strategy for brands, products or services. He/she manages relevant digital channels such as websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, media/blogger outreach together.

Media Planner/Buyer: A media planner/buyer identifies the best suitable media platforms to advertise a brand, product or service and achieve the objectives of the marketing campaign.

Creative Director: The creative director in an ad agency heads a creative team, consisting of designers, copywriters, also sales team and marketers to develop the concept for the product or service. He/she is responsible to create strategies for the design solution or campaign, and overseeing the creative process and giving guidance to the creative people in
their team.

Leave a Reply

Your email address will not be published. Required fields are marked *